1. Landing Page Advertisements
A YouTube landing page is a standalone web page that uses strong elements like testimonials, social proof, and benefit-oriented copy to convince its visitors to convert on offer (buy a product, download an e-book, sign up for a newsletter, etc.). Those visitors land on the page after clicking a promotional link on YouTube (InstaPage). YouTube makes revenue from landing page by charging advertisers with a high price for the advertisement.
2. YouTube TV
YouTube TV is another streaming service that YouTube provided for their user, where it streams a live TV show from major broadcast and popular cable TV networks. The service initially launched in 2017. With the cost of 35$/ months, the customer can enjoy unlimited live streaming from popular TV networks and major broadcast. Besides that, it allows the customer to record all of the video streaming without limits, and re-stream it wherever the customer go. YouTube TV services can be enjoyed by up to six accounts for one membership plan. YouTube TV can be accessed from all modern devices such as mobile devices, computers, streaming devices, smart TVs and game consoles.
3. YouTube Red
YouTube red was initially launched on 31st of October 2015. YouTube Red is a paid monthly subscription service that provided by YouTube Inc. for the user who wants to experience more in their streaming experiences. Until today, YouTube Red are still limited to access, only five countries that have been permitted to access YouTube Red. Those five countries are Australia, Korea, Mexico, New Zealand, And the United States. Because it’s a subscription-based service, YouTube Red give extra services that a regular YouTube users do not get. There are five benefits that YouTube Red user can experience compare to the regular YouTube user (support.google.com, 2018)
I. Advertisement-free videos
With YouTube Red, the advertisements on the YouTube website are not being shown anymore. It includes search results advertisement, banner advertisement, advertisement before and during the video, and video overlay advertisement. The benefit of ad-free videos supported on all devices and platforms where google account can use as a profile including YouTube, YouTube Music, YouTube Gaming, and YouTube Kids.
II. Uninterrupted Music
The customer with YouTube Red Plan, will experience that every advertisement inside YouTube Music application will be eliminated so they can enjoy their streaming services without being interrupted. The customer also has privilege to enjoy a music streaming services that provided by google called google play music without any extra cost. They can enjoy 35 million songs for their music library and they also allowed to download the music from this service.
III. YouTube Red Originals
YouTube Red offers their user with a special program that only can be find in the YouTube Red service. The program contains of original YouTube Red Movies and Series from the top content creator of original YouTube such as: Dan & Phil, Rhett & Link, Shay Carl, PewDiePie, Lilly Singh, and others.
With YouTube Red plans, this feature can be enjoyed with no extra charge to their user.
IV. Download Videos to watch offline
Videos and videos playlist is available to download and can be watched offline when the internet connection is not possible. The downloaded video can be enjoyed for up to 30 days to watch offline.
Videos are downloadable and ready to watch offline on all devices and platforms where google account can use as a profile including YouTube, YouTube Music, YouTube Gaming, and YouTube Kids.
V. Background Play
Background play allows the user to play videos while the apps are close, or the screen is off. This feature works mostly on Phone and tablets where this feature useful for the people who like to hear music on YouTube apps and want to close the app to use another app or wants to save the battery of their devices by shutting down the screen.
YouTube red offers the user to access their services for a $10/ month. This plan only available to be enjoyed by one user. Besides that, Google, the parent’s company of YouTube also offering a Family plan. A family plan is a plan where the user can enjoy YouTube with up to 5 other family members.
4. Paid Content
YouTube Paid content is video or channel content that only paying customers can see. As the channel owner, the owner itself are able to create the terms of the video or the channel for the subscriptions, rentals or purchases.
· A Paid Video is a video that viewers pay a rental or purchase fee to watch
· A paid Channel is a channel that viewers pay a monthly or yearly subscription fee to watch
Customers can purchase paid content on YouTube.com or on select mobile devices with the supported YouTube App.
As of September 19th, 2017, the content creator is no longer can create paid content on YouTube. All of existing channels and videos will be available until January 1st, 2018. After this date, all of paid content will be made private. For customers who purchased paid content (not rented) can have access to the content until January 1st, 2023 per purchase terms.
5. Affiliate Earnings (YouTube Affiliate Marketing)
Last way of YouTube generate revenue is by making affiliate earnings or affiliate marketing. Affiliate marketing is a way of a company on selling their products or services by affiliating individuals or companies to market the company’s product or services in exchange with commission. YouTube affiliate marketing works by creating an affiliate links inside actual videos by annotations or putting affiliate links in the description of the video.