ABSTRACT for the general population around the globe


The point ” Social media: an
innovative education tool” was embraced to contemplate the pertinence and
significance of web-based social networking which is an in-thing among the
instructive area. In a time, where the glocal is the word to characterize basic
stage for the general population around the globe to share and trade their
convictions, culture, customs, information, views, and so forth. The study
concludes that our training framework needs change and web-based social
networking ought to be generally used for the instructive purposes. It is for
the most part utilized to make introductions took after by assignment updates,
better research and availability.

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Social media, Social learning,
glocal, Educators, Innovation

















































The world is getting to be
‘glocal’ from worldwide and is pressing its monetary, social and political
limits along these lines giving it a typical stage for improvement. The meeting
of the media has extended the utilization of web that brought forth web-based
social networking. Web-based social networking, an idea that has given
individuals a typical stage for sharing their news, perspectives and sentiments
in regards to the happenings around them. Not just this, online networking is
additionally being utilized by the publicists and organizations for their
advancements, experts for seeking and enrolling, students for internships,
beginners for proficient work, guardians and instructors as social learning
devices, and so forth.

“Social Learning”
instruments is an expression that reflects principle objective of social
networking functionality in the education setting. One basic approach to
characterize an interpersonal interaction stage may be, “an instrument
that lets students, guardians, and teachers team up on the web”. The
creative utilization of online networking doesn’t stop here; the students additionally
utilize it for making web journals, making proficient connections, declaring
and making class declarations, offering data to students, guardians and
instructors, and so forth.                                                                                               Use
of social media as an education tool

 1. Social
media is not going away:

Online networking is the most
recent in thing that is being utilized as a part of the imaginative route for
instruction reason. Students ought to be instructed to utilize this apparatus
in a better in the instructive classes that simply being utilized for informing
or messaging rather they should figure out how to utilize media for good.

When kids are engaged they learn better:

Students simply don’t learn while
composing on a bit of paper however it is additionally vital to include them
into more practical work like blogging where they just not compose for the
instructor but rather for themselves to improve their aptitudes. When they are
engaged better, they have a tendency to take in more in pragmatic classes by
implementing their theory rules.

Safe social media tools are available:

Kidblog.org is one of many free
devices that enable instructors to control an online domain while still
benefiting from social media. The instructors or the guides ought to teach the
students to how to utilize the online networking for better purposes.

Replace online procrastination by social education:  

It is generally seen that
web-based social networking nowadays is being utilized for making their
individuality felt on the virtual world. Consequently, it is essential for
students and youth to comprehend that this amusement mode can likewise be
utilized for making social awareness and associating them to more expert and
knowledgeable world.



Social Media encourages collaboration instead of cliques:

Conventional instruction
strategies regularly include teacher-given lectures, students with their eyes
on their own papers, and not conversing with their neighbor. Social media as a
teaching apparatus has a natural collaborative element.

Students investigate and remark
on each other’s assignments work in groups to make content and can undoubtedly
get to each other and the educator with questions or to start a discussion.

Cell phones aren’t the enemy:

The most recent phase of ICT has made
us so technologically dependent that the mobile phones has turned into the need
nowadays. The mobile phone is a parent-supported, parent-financed
correspondence channel and schools need to wrap their mind around it to reach
and engage with the children. Or maybe the students ought to be instructed to
influence the best use of the innovation towards their training as it can
provide information available anywhere anytime.

of the study

media is the in-thing nowadays

don’t know about its significance

adolescent these days doesn’t know about educational use

pay special attention to more creative methods for educating.

networking can be utilized for different instructive purposes


































































                                    LITERATURE REVIEW

to social media

In the age of the Web 2.0 and
almost omnipresent broadband internet connections, a large majority of the
online public are communicating with each other through a new medium.  Apart from e-mail and instant messengers,
they communicate through the medium of blogs, microblogging websites and social
networking websites like Facebook, Twitter, LinkedIn and many others. (Ahuja,
2010) Unlike the traditional web-sites and corporate blogs, these ‘social media
platforms’ are used by the members to share, engage and collaborate with their
peer groups to build lasting relationships in the virtual world. This way of
communicating is termed as ‘social networking’ and this new medium of
communication is called ‘social media’. 
It has been said that ‘social media is seen by many marketers as the
next gold rush’ (Kaplan, 2010) and a majority of companies are engaging in
‘social media marketing’.

of the popular social media websites are:

Facebook, Orkut,
MySpace, Google+              

– mainstream social
networking sites


– professional
networking site

like WordPress, Blogspot             

-used for
broadcasting and publishing data


– video sharing


– the open-source
online encyclopedia

Flickr, Picasa     

– picture sharing

SlideShare and

– document sharing


– micro-blogging
website where one can post only   140
characters at a time


Some critics say that social
media is just another ‘fad’. (Baker, 2009) 
However, some of the following statistics can be quite startling, even
for the harshest critic (Qualman, E, 2011):

50% of the world’s population is under 30 years old

has topped Google for weekly traffic in the US

took radio 38 years to reach 50 million users. 
TV took 13 years; internet took 4 years, Apple iPod took 3 years to
reach the same number of users.

social networking leader, Facebook, added over 200 million users in less than a

Facebook were a country, it would be the third largest after China and India.

of companies use social media for recruitment, especially LinkedIn

of mobile internet traffic in the US is for Facebook

has become the second largest search engine in the world after Google

– the open source online encyclopedia, has over 15 million articles.
Surprisingly, 78% of these articles are non-English.

than 1700 new articles are added on Wikipedia every hour!

are more than 20 crore blogs on the internet

eBooks outsold paper books in 2010


Hence, social media isn’t a fad.
It’s a fundamental shift in the way we live, communicate and do business.


The rise of real time online
social media has changed the way communities of customers engage with each
other and with companies to share their experiences. The customer experience
sharing process as well as the response by companies has gone to the next level
where everyone has the luxury to scrutinize, comment and further share the
experiences of each other: thus making the entire process an experience in

This has given rise to the
concept called ‘Customer Experience 2′ (Kane et al, 2009) which is a totally
unique way of creating lasting customer experiences by the use of social media
tools to leverage the needs and wants of the customer.  The theory is as such in its nascent stage
with a handful of researchers working on creating such a level of customer
engagement.  Some of the steps which
could lead to such a level are:

clear and precise customer segments

and selecting social media tools

the content

a blog and integrating other tools on the platform

it with customers and improvisation

Customer Experience is here to
stay in this era of Enterprise as more and more companies are embracing online
networking technologies. (McAfee, 2009) 
It is upon the companies to embrace this new media, use it and
continually improve upon the experience that the customers want. This will
create a lasting differentiation, increase sales and build a rock-solid
competitive advantage.

of the Study

1. To evaluate the relevance of
the social media

2. To study social media as an
educational tool

3. Understanding of social media
by the teachers

4. The need to include innovative
teaching methods in the universities colleges


Primary research and secondary
research both are being focused.


It inferred that Social systems
administration among young people isn’t only a prevailing fashion; it is a
piece of their way of life. While long range interpersonal communication can
open adolescents to peril, they are presented to an indistinguishable threats,
in actuality, from well. A parent or educator can’t anticipate that an
adolescent will surrender the web and have the capacity to flourish in current
society as PCs, innovation, the web, and interpersonal interaction is used in
all parts of present day life, even in the work environment. This is the reason
interpersonal interaction ought not exclusively be incorporated as an important
device to improve the classroom however ought to likewise be used as a chance
to show understudies the aptitudes that guarantee safe and enhancing
utilization of online networking.





















































                                          Research Methodology


The secondary data was collected
through survey among the youth within the age group of 18-25 years to
understand their perception of using the social media as an educational tool.


The primary data was collected
from newspaper, magazine, online journals, etc.


Question-1. “Rate the use of social media by
various professionals”






Question-2. “Are you aware of the innovative
methods for teaching?”




Question-3. “Do  you 
think  that  social 
media  should  be 
used  for  the educational  purposes?”



Question-4. “Why do students use social






Question-5. “Rate the following teaching
methodologies according to your inclination?”



Social media for education

Field work






























                                     DATA ANALYSIS    

The data collected from the
survey has been graphically represented below. Results can be summarized in
terms of answers to the following questions:

 In the question “Rate the use of social media by various professionals” asked to
the representatives the following data has been collected which is shown
graphically in Graph No.1




                                                                          Graph No.1









In the question “Are you aware of the innovative methods for
teaching?” asked to the agents the accompanying information has been
gathered which is demonstrated graphically in Graph No.2



                                                                          Graph No.2












In the question “Do you think that social media should be
used for the educational purposes?” asked to the representatives the
following data has been collected which is shown graphically in Graph No.3















In the question “Why do students use social media?”
asked to the representatives, the following data has been collected which is
shown graphically in Graph No.4



                                                       Graph No.4










In the question “Rate the following teaching methodologies according
to your inclination?” asked to the delegates, the accompanying
information has been gathered which is indicated graphically in Graph No.5


                                                       Graph No.5








































                                      RESEARCH FINDINGS


of students trust that web-based social networking is utilized by sponsors than
the educators and organizations for the advancement of their items, followed by
its usage by educators, professionals and students.

of the respondents know about innovative way for instructing and expect the

the respondents trust that there ought to be change in the current training
framework and more innovative methods like online networking ought to be
utilized for instruction purposes.

utilization of online networking for making introductions was observed to be
the main need among students then getting and making the assignment updates.

currently developed Educomp strategy for educating is a standout amongst the
most famous among the understudies however other technique like self-teaching
was on top need.

The above examinations
demonstrates that exploration on the part of web-based social networking and
systems administration locales in scholarly execution of understudies is as yet
hazy about the outcomes. A large portion of the scientists have made a larger
number of inquiries than discovering answers. Regardless of contradicting
assessments, dominant part of research has discovered online networking is
valuable towards instructive framework and understudies social prepping. Be
that as it may, watchful examination is still requested around there.
Additionally inquire about must be done to set up very much characterized
manners by which advantages of online networking in understudies’ execution and
thus training can be boosted.

In view of the investigation of
different articles in journals and online buzz about the cutting edge CRM, it
was discovered that in spite of the fact that the conventional touch focuses
with the client are staying put, yet the new age online devices have
drastically changed in the way that organizations interface and identify with
their clients.

The idea of client encounter
administration has been an expansion of the new-age client relationship
administration and this itself has assumed control over a radical new
measurement after the acquaintance of web-based social networking devices with
make ‘Social CRM’. The emotional development of online networking devices over
the most recent five years has pushed a lion’s share of the companies on the
web-based social networking fleeting trend, since it is ordinarily acknowledged
actuality in promoting: “Be the place your clients are”; as taking a
gander at the present patterns, every one of the clients are signing on to some
type of web-based social networking.

Communication has improved
greatly by emerges and continual growth of social media. Everybody from places
of worship to schools utilize it to speak with clients. Online networking has
developed correspondence higher than ever. The simple entry and development
makes it exceptionally valuable to everybody from pastors to legislators. As
online networking advances, correspondence will enhance and keep on soaring
higher than ever. The positive effect on correspondence certainly conquers the
negative and makes it extremely gainful.






























It is
concluded that:

No.1 expressing ”Social media is the in-thing nowadays’ is proved that social
media is popular these days.

are becoming aware so hypothesis No.2 ‘Teachers don’t know about its
significance’ is rejected.

youth is now aware about social media’s educational use so hypothesis no.3’The
adolescent these days doesn’t know about educational use’ is rejected.

opt and are interested in innovative way of teaching so hypothesis no.4
‘Students pay special attention to more creative methods for educating’ is

media has opened tremendous stage and can be utilized for some instructive
purposes so hypothesis no.5 ‘Online networking can be utilized for different
instructive purposes’ is acknowledged.

To be fair and honest we need to
mention that social media has its positive outcomes and has its drawbacks as
well. It is your choice to either use social media in a positive way and
benefit from it in your social and academic life, or fall as victim of social
media’s negative impacts.

Hence, we can conclude that
social media is the latest and most important shift in managing and optimizing
customer experiences.  However, a very
clear strategy, customized for each organization has to be planned to actually
derive any meaningful benefits from this new medium.