ANSWER: ‘talkie’ film based on a short


Hollywood, not just a southern
district of California, Los Angeles but a whole Universe by itself. With the
beginning of the film industry in Nineteen Hundred and Eleven no one knew what
it had the potential to become, initially banned this fourth world was frowned
upon just before it took the whole world under its umbrella. To write history
in the books of cinema a lot of smart producers, directors and technicians had
to be on the same page for the sake of art and needed to think-alike in order
to make Hollywood  the torch-bearer for
world Cinema. Such major motion picture corporations that facilitate the
requirements of a film with financial, social and economic backing are called
Film Studios.  We focus on two special
decades for the industry that are the 1920’s and 1930’s, which have been
singled out as the ‘Golden age of Hollywood’ by film historians. The Hollywood
studio era can be traced back to the start of sound in film. Hollywood took its
baby steps towards the transition to sound with Western Electric. Corporation In
1925 Brooklyn, a company that was one of the firsts to understand the potential
of this ground-breaking new technology of Vita-phone sounds which could now
make the ‘pictures that talked’, talking of firsts we now focus on ‘The Jazz Singer’ a 1927 megahit feature
film by Alan Crosland that had given birth to an era of curiosity. It was a
historic milestone in the cinematic landmark due to its synchronized musical
scores and it was also the first full length feature ‘talkie’ film based on a
short story under the authorship of Samson
Raphaelson.  Only a few years before the
film was released, it was also adapted as an onstage musical in 1925

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Mary Pickford the famous Canadian-born
actress that made it big once said ”It would have been more logical if silent
pictures had grown out of the talkies instead of the other way around”
disagreeing to her liberating and debatable statement , as an artist the
discovery of sound was like unblocking and expanding a new sensory experience
for the audience. Conversation between characters now had an implied sense of
meaning, in the film ‘The Jazz Singer’ there’s a really famous line by superstar Al Jolson
that says ‘Wait a minute, wait a minute. You ain’t heard nothin’ yet!’ where
‘heard’ is implied as ‘seen’. This was the first time the American audience had
to put in some effort to understand what is trying to be conveyed by the makers
of the film and it only made the films more intriguing. In the time of the
silent cinema, film-making it-self was a technological marvel but just like all
the technological advancements even this was to be sold like goods. Hence came
in the         star-system just like any
other tricks by the film studios to drag the audience out of their comfort
zones to the theatres by casting actors that are loved by the masses again and
again in similar roles and popular genre films. Actors were portrayed as
perfect role models for the audience with demi-god like bodies and lavish
lifestyles. The viewers had just begun idol-worshipping the ‘stars’ and the
early Nine-teen hundreds were the calm silence before the storm. As 1929 embarked, the year when the bottom
dropped out of the worldwide economy, crippling a huge number of individuals
and provoking mass joblessness, brought years of hardship and even suicides for
the West, but had an inverse effect on the American cinema as Hollywood entered
an exciting and illustrious age. The approach of ‘The talkies’ helped
regenerate the medium and also the audience, almost certainly edgy for
preoccupation, started running to the silver screen in huge numbers. The then
president of the United States once said “During the Depression, when the
spirit of the people is lower than at any other time, it is a splendid thing
that for just 15 cents an American can go to a movie and look at the smiling
face of a baby and forget his troubles.” Despite the fact that America was
somewhere down in profundities of the Great Depression, Approximately sixty to eighty
million Americans went out for a movie once every week or significantly more,
and back in those days they truly got an incentive for their cash.


The introduction of sound in the film and theatre was
a big investment and hence an advancement towards the future. This required
huge capital and vision to embark with, and hence the studios decided on a
financial backing from the Banks, the Wall Street and angel investors that
believed in the mere magic of cinema. Hollywood cinema was an oligopoly
integrated production system which was dominated by the ‘Big Five’ studio houses.
These studios were ranked in terms of profitability that was closely related to
market share and largely stayed consistent during the Golden Age. The Big Five
consisted of Paramount, MGM, Warner Brothers, FOX and RKO that were vertically
integrated, which means that a mutually agreed partnership in one organization
of two or more stages of production that are normally operated by separate
firms. Also there were the ‘Little Three’ were: Universal, Columbia and United
Artists. Metro-Golden-Mayer
was found by Marcus Loew and was the reigning king of the ‘Golden Era’ since it
was one of the few film studios that stayed confident that this production
system had in it’s capacity to get a return on the number of profits,
popularity and good reviews for the studio. They followed Hollywood’s famous
commercial aesthetic of ‘To make money, you have to spend money’ and produced
lavish dramas, backstage musicals that were popularly chosen by the mass
movie-goers in the