Definition:The context of a successful mission statement is the clearly concise and focussed definition of the company’s primary goals, including its main objectives. It seeks to answer a fundamental question, “To what aim does my company exist?”The mission statement helps articulate the company’s objectives in such ways that captures the very essence of the business and gives it focus for those who work within it, including the end consumer or the client.Mission statements are just as diverse as the businesses they define and they describe a variety of best practice and main core values that best describes that business.An example mission statement to running and operating a successful daycare center may be as follows:Mission Statement Providing harmonious relations with parents or guardians to enable children develop outstanding educational skills within the daycare center and provide individual and dedicated child support where special needs are required. Provide creative, innovative and progressive learning experience on all aspects of childcare for children and all members of staff. Develop creative and interactive physical childcare development through planned excercise routines within a safe, relaxed and happy environment. Provide an environment where each child can feel safe, have a sense of belonging and may respond positively and cooperatively to staff and the other children. Offer planned, healthy as well as, varied nutritional diets which meets the preferred requirements of parents and the children. Introduce children immediately to a wide selection and appropriate range of learning materials as possible to meet their individual requirements. Promote fair and equal working opportunities and to provide excellent staff training and leadership opportunities, along with excellent staff salaries. Foster regular parental activity and participation groups while actively promoting good relations with staff, parents and children.