Jack to find out what their customers

Jack Cohen founded Tesco in 1919. He has worked with the Royal Air Force during the First World War. Jack Cohen started his business with 30. The first day of his business was not very successful, he only had a 4 turnover and 1 profit, but day-by-day his business started to make more money. The name Tesco contains the initials of the owner of the firm MR.T.E Stockwell, who has supplied the firm with tea and of the initials of Jack’s surname – Cohen. The name Tesco first flared (shown) with a lock in North London in 1929. [Burnt Oak, Edgware]

At the beginning of 1932 Tesco stores became a big company. In 1934 the owner of the business decided to buy a piece of land in North London (Angle Road, Edmonton) with the idea to build the head office and the warehouse there. Tesco is a public limited company (plc). In all businesses but especially in big businesses sales or profit and loss accounts are presented in graphs, pie charts, line graphs and so on. The reason why Tesco uses graphs, charts because it gives visual impact to the receiver.

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From my research on Tesco I have found Tesco is using the following methods to change their data into graphs, charts and so on. Processing methods on Tesco are: Copy and paste from sources Managers at Tesco use this method to take the relevant information from government websites or any other authority websites. For example when they are giving presentation to the staff, or the shareholders, they use this method to take the most relevant information from websites and “copy and paste” onto their work. This method is used on daily basis by all the management of the businesses. However businesses do have to follow the Copyright, Designs and Patents Act 1988 (c. 48).

This means whenever someone copies or uses someone’s work, they must write the name of the author on the work. Not following this law the original author of the work can take action against the person who has taken the work without his, her permission. The entire manager in Tesco makes sure that whenever they do take the information from the websites, Internet they quote the name of the person from the information is coming.

Mathematical manipulation Graphical

Tesco can use primary method to do the research on customer views about the Tesco. Tesco uses primary method to find out what their customers are buying from their stores. All this data can be transferred into graphs and charts, because graphs are usually very easy to understand. There is also a saying “Picture worth’s a thousand words”. Tesco can use Microsoft Excel to transfer the sales and loss into graphs and pie charts. Tesco use Microsoft Excel on regular basis to publish the figures into graphs, charts and so on.

Financial information: This chart shows the income of the company for the last five years. It also shows whether the company is making a profit or loss in the Business. If company can produce this type of information then it is very easy for the company to measure their performance within the market finincial information. This type of information helps the company to know what their customer needs and wants are and by providing them with good quality products at cheap prices. For example if business sales been decreased for a year, business can easily assess why this has been the case. They can work hard to increase their sales for the future.With this type of information company will also be able to predict their sales in the future.

Synthesising information on Tesco is: Synopsis of text: Tesco should do the summary of the research Tesco have collected the data on. Synopsis of text is all about keeping the right and necessary data on the document. Instead of all the information which might receiver do not need it at all. Synopsis of text also reduce the confusion because the receiver will only be making the information which he, she got instead of making the decision on the information, which is not needed at all.

Graphical representation of results: After visiting the website of Tesco, I have noticed Tesco is using graphs, charts to present their sales figures into charts, graphs and so on. The reason Tesco is using this method to present their data because graphs are easy to understand, where as if they were to present their profit into the form of “Profit and Loss Account” some people may find it difficult to understand because of the accounting terms like opening balance, current assets and so on.

The other benefit of using graphs is that it is quite easy to make professional looking charts from Microsoft Excel. Data handling application: I contacted Tesco to find out what software they are using to store their information. They were unable to disclose such information for privacy and confidentiality reasons. Tesco might be using Microsoft Excel to transfer their profit or loss sales into a useful graph, chart, which can easily be, understand by every one. This software is very useful for creating graphs, charts.

Microsoft Access, this is the data where customer, supplier, staff information can be saved for future use. Tesco may be using this software to safe their customer, staff, supplier data for future use. Statistical analysis: Businesses can use statistical analysis to extract information needed from numerical information and primary research by doing simple analysis. Businesses like Tesco can use the following techniques to help their audience understand the data.

Simple rises and falls: For example if manager is calculating the sales figure for the last two years. The most obvious analysis is to calculate the increase or decrease in the sales. For example if the Tesco sales in one of branch were last year 6000 and the sales were in this year � 8000, manager easily can calculate the difference of rise or fall. It also helps the audience to absorb information quickly. Percentages: Managers can also compare two results by working out the percentages. For example if business has two products selling in one year. Manager can easily work out how much each product contributes as a percentage of totals.