This does not need any material but money, this is because they do not need to pay any body for a discount, it just means the customer pays less. Advantage Disadvantage Time cost A lot more customers would choose The Modern School of English over competing businesses because they can save more money Would decrease the amount of profit compared to previous years. 2 weeks before the courses start, which is how long the leaflets will be available 14. 25 Dinnars per student image07. png image08. png image09. png **using these fliers with the special deals will make The Modern School of English decrease there profits per student, but increasing there students may increase there overall profit, making the business make more! Other promotion activities:
Street banners: street banners is a very common source of advertisement, but is yet still affective, a lot of people waiting in traffic jams or at traffic lights read these advertisements, I think it would benefit the Modern School of English a great deal if they added a few of these around busy areas and were children would be with there parents (i. e. parks), this would attract a lot of people would come ask for information, and would boost the number of customers. This would be money paid for the area, and also money to pay a business to produce the banner it self. Advantage disadvantage time cost Would make a lot more people aware of what if being offered by the Modern School of English Could be ignored, may cost a lot.
Before and during the summer courses. 60 Dinners for 3 months. image10. png Posters: the Modern School of English never put up posters about the children courses in public places, I think this would increase the number of customers that came to the business for the summer courses because it would allow more people to know what the business have to offer, and would make the business much more noticeable, eye catching posters are a very powerful advertisement tool, and if they were put up before the courses started, I would predict a lot more customers would come asking for information about the courses and the number of children signed up would increase.
The materials for this would be A3 paper and ink, and money to pay the photocopying company for them to produce it, The Modern School of English will also need to design the poster them selves before the business can produce it. advantage Disadvantage Time cost Would increase the number of students, and would make the businesses name more familiar to people. Could be ignored. Before and during the summer courses. 0. 10 dinners per poster image02. png The leaflet promotion idea could be evaluated by calculating how much the increase in customers was by looking at the income of the business, and the business could calculate the increase in profit by looking at there cash flow, and calculate where they break even.
As for the banner and posters, they can only find out how they effected the number of customers by producing surveys asking the students parents how they found out about The Modern School of English’s children courses, or the school could calculate the number of customers that did not have a leaflet that gave them a discount. Using the leaflets as a discount voucher is appropriate for The Modern School of English because they are services that are usually offered by the business, but giving them for free, this is ideal for the business because they are not adding any extras to the business, but just paying for the transport and computer courses them selves.
The same also applies to the 15% discount, this also does not need the business to make any changes, it just satisfies customers that do not wish to have there child transported or taught a computer course. Having the leaflet vouchers to promote these courses is ideal for the customer because they save money, and it is easier for them if they choose the free transport because if they have a job and cannot pick there children up, then they can sign them up for the bus service that the school provides, for free. The computer courses also make it worthwhile for the customer because they can get 2 different courses, English and basic ICT, taught to the children for just the price of the English course.
The discount makes it suitable for parents who do not wish to have there child transported for free because the parent can pick them up easily enough, and if there child does not need a computer course because he or she already know what they need to know about computers, then the parent can just take the discount making them still save money. The posters and banners are appropriate for The Modern School of English because they advertise the children courses as well as the name of the school, which may also make adults inquire about the afternoon courses. It is also ideal for the customer because if they are looking for a business that is teaching English, they would easily find it by looking at the poster or banner. There are no legal or ethical constraints effecting this promotion campaign.