PESTEL the country and related legal framework governing

PESTEL analysis is a marketing tool used by
organizations for analysis before launching of any new product or strategy to
increase the revenue of any existing product. The approach adopted in PESTEL
analysis is study of various aspects such as political, social, economical and
technological governing the product. The results are used in doing SWOT
analysis to ascertain the strength and weakness of the strategies to be adopted
by the management for successful marketing of the product. SWOT analysis are
similar, the identify, strengths, weaknesses, opportunities, and threats. The
method adopted by Alibaba.com to study the political thinking in the country
and related legal framework governing e-commerce business, which was at a
nascent stage, however was adopting fast changes to suit this new business
avenue. The company observed that with the rapid economic growth, there were
growing people having Internet access who used the Internet to do online
shopping. Many people were spending their monthly income on legal drugs such as
cigarettes and other tobacco products., the largest business to consumer
e-commerce website. In 2010, China’s online shopping industry had a turnover of
$80 billion, and grew 87% year-on-year. China’s 420 million Internet users were
spending around a billion hours each day online and 185 million made at least
one online purchase. The study revealed that According the volume was expected
to increase fourfold by 2015. And E-commerce has already been changing the way
Chinese consumers were thinking about shopping online. There was an element of
more social than a hard sell. Accordingly, the company focused more on
highlighting the social importance of the business.