Similarly, oligopoly. Under perfect competition, any firm can

Similarly, in India, the car market also comprises of a few companies like Maruti, General Motors, Toyota, Mitsubishi, Honda, Ford, Hyundai, Fiat, Hindustan Motors, Telco etc.

In oligopoly, each firm makes pricing and output decisions keeping in mind the possible response of rival firms. This interdependence is a unique characteristic of oligopoly. Under perfect competition, any firm can sell as much as it can at the prevailing market price.

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Besides, under perfect competition, supply of each firm is assumed to be so small in comparison to the total market supply that even if it increases or reduces his own supply, total supply in the market does not get affected.

But under oligopoly, only a few firms cater to the entire market demand either by selling identical product(s) or slightly different products. So, if one firm increases or decreases its market share, say by large-scale advertising, without any change in other factors, it is sure to affect market share of its competitors.