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The recently concluded Kazhcha Indie Film Festival trailer begins with an animation showing the audiencegoing haywire as it watches a speeding train on the projector screen. The trailer symbolizes the impactmovies have on the perception of the viewers. Scientifically, the human brain tends to connect more witha visual input than any other form of information which makes movies one of the most effective meansof communication.The same was highlighted by Supreme Court in its K.A Abbas v/s Union of India verdict, whichacknowledges cinematographic films as most potential medium to affect the social mind. Indian filmindustry brings out more movies than any other industry in the world which itself is a tacit acceptance ofthe fact that movies transcend social and economic barriers and unite people.A Sunday trip to Maratha Mandir at Mumbai for DDLJ or the latest movies at Multiplex chains like PVRand Inox, movies undoubtedly remain an inseparable part of our lives. However the sad part is that a largenumber of films often fail to get the recognition they deserve or fail to serve the purpose with which theywere conceived due to more than one reason.Take I am Kalam for example, the story of a child-labor working at a roadside stall who is inspired byDr.Kalam and at the same time befriends a boy of his age from a Royal Family of Rajasthan; Or be it thesubmissive protagonist in Dasvidaniya who during his last days tries to fulfill his 10 deepest wishes suchas buying a car; finding his childhood love; and learning to play the guitar.While movies like Lakshya a classic story of how a happy-go-lucky boy transforms himself to find his callinggot the limelight due to the presence of big names, Iqbal the story of a deaf and mute boy who breathesand lives cricket but faces a lot of challenges in his journey, failed to make it big. Shaurya, a story of howreligious polarization can seriously harm the quality of armed forces starring Kay Kay Menon remainsunknown to many.There are more than one reasons for such movies being unknown, the major ones being the fame of theactors cast in the movie as well as the budget constraints on promotion and marketing. The backing of bigplayers in the film-production game is another determinant as one can see that business interests oftenend up sidelining the true purpose of such movies. This often leads to reduction in quality and technicalparameters such as sound and visual effects, settings etc. for such movies making them less flashy to theviewer.It is no hidden fact that movies work on the basic law of demand and supply. While the makers only exploitthe demands of the viewers, the need of the hour is a strategic shift in the viewership demands. This byno way means any criticism on the conventional movies, but a simple need to shift the purpose of moviesfrom mere entertainment to as tools for betterment of the society. This can also be linked to behavioralsciences of how the audience responds to the idea of movies. The above fact dis-incentivize cinemahouses to screen such offbeat movies, while reduce the returns for production houses.While we are concerned with violence and conflict between various sections, movies like Gulaal a politicaltake on the Rajputana separatist movement beautifully highlight the consequences of violent separatistmovements in our society. Similar movie that highlights the issue of religious conflicts in the backdrop ofIndia Pakistan Partition is Viceroy’s House released in 2017. Parzania is another touching film that depictsthe story of a Parsi Family whose son goes missing in the 2002 Riots that paralyzed Gujarat.While it is the need of the hour to build a narrative against terrorism as a common threat againsthumanity, the movie The Attacks of 26/11 starring Nana Patekar highlights the same issue along withvarious insights into the efforts by our forces to combat terrorism. Buddha in a Traffic Jam is anotherinsightful movie on the Naxal violence that highlights how it is the innocent tribal that falls victim in thewar between forces and insurgents, however the movie failed to make it big at the box-office.The recent #Me_Too campaign on social media has bought into debate the issue of sexual harassmentthat woman face. It is a fact that women are one of the most oppressed sections in our society especiallyin rural India, with a sex-ration that is skewed against them. Director Manish Jha’s 2003 releaseMathrubhoomi- A nation without women is an eye opener for the audience on the real picture thatpersists in the hinterland. Hidden Figures, a 2016 release highlights a similar tale of 3 courageous womenat NASA who fought racial discrimination and propelled NASA into the space.Caste is an ingrained factor in the Indian society with caste-based violence not being a new issue facingus. The recent violence on Bhima-Koregaon incident highlights that we are still fighting the curse. Movieslike Masaan beautifully highlight how certain sections of the society have been badly affected by theirunderprivileged position and are unable to climb up the society and our failure in a subtle manner. Shudra-The Rising is another historical take on the same issue. The problem with the present reservation systemand how it can be fine-tuned to reach the truly deserving is highlighted in Prakash Jha’s Aarakshan.There is rising consensus on issues concerning LGBTQ section that has traditionally been deprived of evencivilian rights. While there exists a lack of awareness among the uneducated population of our countrywhich still considers them as abnormal, movies like Aligarh (2017) and Deepa Mehta’s Fire (1996) depictthe trauma people with different sexual orientation face in daily lives. Such movies certainly help audiencego beyond the dormant cultural views that prevail in our society.Politicians are often criticized for exploiting the sentiments and needs of the backward sections, usingthem as vote-banks. Such issues can be best bought out before the common man by movies such asRaajneeti (2010) a brilliant take on the unethical way of contesting elections and lust for power. PeepliLive is another satirical but honest take on the same issue.Movies communicate ideas by reducing the gap between literate and illiterate which is the majorlimitation other mediums face. It is therefore necessary to create a behavioral change in our audience andto create acceptance for movies that truly deserve acknowledgement.Forums such as informal film-clubs, film festivals etc. need to go beyond urban elites and reach every nookand corner of our vast nation, which itself may act as a catalyst for increasing awareness on variousproblems us as a society face. Promoting low-budget and high value films by proper funding can also actas an enabler.While the article above is an effort to link some of the pertaining issues in our society to movies that havetried to highlight them and bring them to debate, there exist a plethora of options for us to choose fromby not restricting ourselves to mainstream movies alone.