According to the River Island website River Island invests in staff and encourages career development. River Island offer many different methods of training for example for sales advisors and store managers they perform a 3-4 week induction programme at a training store. They also provide skill development workshops relevant to the role you have in the river island job for example if you are a manager there are workshops to help you improve on your time management skills, organisation, delegation and other key skills a manager should have. Most River Island stores have regular progress reviews to monitor performance and development needs of individual employees. Even skilled managers have management training modules (relevant to their role) where they train managers off the job basic but in depth skill of being a manager.
These training days help to enhance employee’s performance on the job. Benefiting River Island as a business because their employees are always well trained and know what they are doing. Customers would rather go to a store that is well known for employees who are helpful and organised rather than ones that lack these simple skills. ‘We want to help you make the most of your career with River Island and hope you enjoy working with us. ’
Methods of motivation The River Island company use methods of motivation to encourage their employees to do a better job than they otherwise would. Some of the ways River Island motivate their staff is by offering staff discounts of 30% off on items of clothing or accessories within the store for employees a further discount of 50% off if you are a manager. Also River Island offers a monthly salary to their staffs which ensures to pay staff no matter how much hours they work.
On top of this River Island also allow their staff to work together in teams to complete certain tasks, this can make the job seem more enjoyable to the staff with a much more comfortable relaxing environment. This helps to retain staff because employees prefer a job were offers and discounts are issued especially with a popular clothing store like River Island rather than working in an environment that does not offer any type of fringe benefits .This relates to the Maslow Hierarchy of needs theory, as staff at River Island feels a sense of belonging working in groups and are meeting their everyday survival needs.
Motivating your staff can help to keep a business successful. A River Island staff member said ‘The more motivated I am the harder I work to help the business reach its goals to earn more money’. Motivating your staff can help to increase output, improve quality of your business as well as save money for your business. If employees are keen to stay with the company then money is not loss on hiring and training of new staff.
Based on Hertzberg two-factor theory of motivation, I believe River Island could offer more methods of motivation in a way to retain staff, for example empowerment. Empowering an employee makes them feel as if they are being noticed for the hard work they are putting in. This can make a staff member put in extra work and take pride in the extra work they are doing increasing output and quality of the business.
Organisations can face problems from external factors which can affect a business’s products, policies, people and profits. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. A PEST analysis is usually carried out by business planners this allows them to improve their strategies.
Political factors usually affect the ways in which changes in the government policy can influence businesses. River Island has to abide by the employment laws developed by the government. This may include the equal pay act of 1970 that women and men should receive equal pay for doing the same type of work or even the race relations act of 1976 which states that making discriminations against an employee on grounds of their race is illegal. Other factors may include the sex discrimination act, 1925 which protects employees against discrimination due to the gender for example if river island was promoting manager recruitment they cannot state the employee has to be of a specific gender. Though this does not apply in all situations if there was recruitment for a female attendant for the female changing rooms this would not apply.
Similar to the race relations act of 1976 also states discrimination on grounds of race is illegal though there are GOQ’s genuine occupation qualifications that are legitimate in some cases. One of the most recent acts produced lately is the national minimum wage act, 1998. This ensures than employees are not exploited and are paid enough for them to survive. Minimum wage is increased every year in line with the rise in cost of living. Currently the adult rate for workers over 21 is £6.19.River Island has key principles against these, and states that employment is freely chosen, living wages are paid, working hours are not excessive, discrimination is not practised and regular employment is provided.