What if you could continue to promote product to customers that came to your site, but weren’t ready to purchase? What if your advertisement could show up all over the internet wherever they were browsing? The visitors you generated didn’t buy anything, and now you don’t have any way of following up with them.That’s not a problem anymore. Remarketing knows who that visitor is, and will display your ads to them, even after they leave your site. Also, remarketing knows what products and services your visitors look at on your site. After they leave, remarketing continues to show them ads of the products or services they’re interested in. What is remarketing?Remarketing (also known as retargeting) is an advertising method introduced by Google that allows you to serve tailored advertisements to people who have visited your site. This method gives your prospects another chance to buy a product they have shown some interest in – even after leaving your website.How does it work?Imagine a prospective customer browsing your online store. Unfortunately, the majority of these visitors are not converted to customers they leave your site before checking out. The reasons can be:- it’s their first visit and they’re not sure about your store’s credibility- they get distracted and simply don’t finish the purchase – they don’t quite find what they’re looking for or maybe- they just decide to do the shopping later and they end up forgetting about your site completely.This is where remarketing kicks in !Every time a visitor gets to any of your product pages this information is stored in their device computer, tablet, and phone. Later on, advertisement systems can pull this information out even though the prospects already gone to a completely different site. The purpose is to remind them about your online store and bringing them back so they finish their purchase. These systems are highly successful since you know exactly who to target with, what to offer, and you can also suggest alternative products.Here’s why remarketing for search is so effective: • Convert browsers to buyers: A user added a dress that you sell on your website into their shopping cart but left before checking out. With display remarketing you can show an advert with the abandoned dress to that user as they browse other websites later on. • More brand exposure through showcasing other products and services: A user just purchased that dress from your site. Show them similar products that you sell through remarketing e.g. a jacket or shoes to go with the dress. • Up sell and cross sell to converted users: you’ve just sold flights to Cuba, now display ads for a hotel and tour within the vicinity too. • Remarketing lists can be set-up for both the display and search networks.This is why remarketing is one of the most effective ways of increasing sales. Remarketing is a new form of advertising designed to re-engage your customer. Remarketing takes note of each and every visitor who lands on your website. It remembers the visitor and then follows them to the next website and serves them with another advertisement from your company, giving them more incentive to return to your website and purchase.